Thursday, August 17, 2017

Whey Can Make a Difference

Photo source: U.S. Dairy Export Council

In the egg and egg replacement industries there’s a common saying, which is “no single ingredient can replace the functional and nutritional properties of eggs.” The same is true of whey protein ingredients, albeit the attributes are different than those of eggs. No single ingredient can replace the functional and nutritional properties of whey proteins.

The dairy industry needs to do a better job of formulating with whey proteins and touting their superiority. This is allowed and encouraged. 

If your company produces, distributes, uses or plans to use whey proteins, the place to be this September 17 to 20 is Chicago, where the International Whey Conference will take place. Held every four years, this is the meeting of the minds to discuss the past, present and focus on the future of commodity and specialty whey protein ingredients.

Topics include the state of the whey protein industry, overcoming processing issues when formulating foods and beverages with whey proteins, and developing affordable dairy foods enriched with powerful whey proteins. Regulatory, marketing and current research will be focal points over the three days of packed sessions. You can view the entire program HERE.

The fact is whey proteins are powerhouses. They can make a difference in the nutritional profile and ingredient list of many dairy foods, including cheese spreads, milk beverages, frozen desserts, yogurts and cultured dairy foods. They can boost protein levels and clean up ingredient legends.

At one point in time, whey was considered a byproduct of cheese. Today, cheese is often made for the sole purpose of obtaining whey for the growing global market. On Monday, September 18, Polly Olson, vice president-new business, sales and marketing, Agropur, will discuss emerging markets and innovation opportunities for whey proteins.

The last whey protein conference I attended was two years ago in Jerome, Idaho. Sponsored by Davisco, now Agropur Ingredients, the Alpha Summit provided a comprehensive overview of the specialty whey proteins market. Link HERE to an article I wrote on the summit for Food Business News.

At the summit, Paul Moughan, distinguished professor and director of the Riddet Institute in New Zealand, explained the importance of dietary protein quality in nutrition and health. He will speak again on this topic on Tuesday, Sept. 19 at the International Whey Conference.

“Protein is vital to support the health and well-being of human populations. However, not all proteins are alike, as they vary according to their origin, animal vs. plant, as well as their individual amino acid composition and their level of amino acid bioavailability,” he said. “High-quality proteins are those that are readily digestible in a form that can be utilized and contain the dietary essential amino acids in quantities that correspond to human requirements.”

In 2013, the Food and Agriculture Organization of United Nations recommended that a new, advanced method for assessing the quality of dietary proteins--Digestible Indispensable Amino Acid Score (DIAAS)--replace the Protein Digestibility Corrected Amino Acid Score (PDCAAS) as the preferred method of measuring protein quality.

“The recommendation of the DIAAS method is a dramatic change that will provide an accurate measure of the amounts of amino acids absorbed by the body and an individual protein source’s contribution to a human’s amino acid and nitrogen requirements,” said Dr. Moughan. “This will be an important piece of information for decision makers assessing foods that should be part of a sustainable diet for our growing global population.”

He explained that with the PDCAAS method, values are truncated to a maximum score of 1.00, even if scores derived are higher. Using the DIAAS method, researchers are now able to differentiate protein sources by their ability to supply amino acids for use by the body. The DIAAS method is able to demonstrate the higher bioavailability of dairy proteins when compared to plant-based protein sources.

Dr. Moughan did say that even with the DIAAS score, you don’t get the whole story about the quality of the protein. “The single score is based on the limiting amino acid in the protein,” he said. For example, the leucine component of alpha-lactalbumin—a type of whey protein--has a DIAAS score of 2.00 and the tryptophan component is 5.50. By reporting only the single score of 1.14, which is based on the limiting amino acid valine, the quality of the alpha-lactalbumin is not accurately communicated.

“High-quality data on the bioavailable amounts of individual amino acids in proteins and foods will maximize the information to consumers and health professionals,” said Dr. Moughan. “This will become a lot more important as the food industry increases efforts to support health and different physiological needs.”

According to Donald Layman, professor emeritus of nutrition, University of Illinois at Urbana-Champaign, data indicate all humans need to make about the same amount of new protein every day for basic lean muscle repair and remodeling. But as we age, the efficiency of building new protein decreases. To reap the benefits of healthy muscles, one must consider the quality of the protein and the quantity of the protein at every meal.

“Below the age of 30, hormones drive growth. Even with a low-protein diet, children can still grow and produce new muscle,” he said. “But as you age, hormones no longer drive muscle growth and the essential muscle replacement is driven by the quality of the diet. Aging reduces the efficiency of protein use, but does not impair the capacity to respond.”
For optimum muscle health and function, research suggests that 30 grams of high-quality protein—like the protein you get from whey--should be consumed at every meal, and preferably proteins high in the essential amino acid leucine.

Whey proteins make a positive difference in dairy foods formulations. Learn more at the International Whey Conference. Hope to see you there.

Thursday, August 10, 2017

(Cold) Brew Up Your Dairy Beverage Portfolio

Photo source: Starbucks

Ready-to-drink, dairy-based, cold-brew coffee, tea and cocoa beverages have the power to grow sales in the refrigerated dairy case as consumers increasingly embrace minimal processing and the fresh perimeter of the supermarket. The fact is, cold brew has changed the coffeehouse landscape. This trend is powerful enough to make an impact on retail fluid milk sales if dairy processors are willing to invest in adding a line extension or two.

While I very much appreciate unique packaging, enticing brands and millennial-centric marketing, cold-brew offerings—for fluid milk processors--might be best as a line extension in their flavored milk line up, right there with the chocolate, strawberry and maybe other flavors, in pint and half-gallon paperboard cartons or plastic jugs.

Crazy, right? Or maybe not. Think about it. Retail flavored milk sales are up. Milk users are shopping the flavored milk dairy case. Make the latest flavor trend readily available to them, in a customary format.

Any coffee, tea or cocoa expert knows this: if it’s quality product, it does not need sweetener (with cocoa, just a little). Hence, as consumers make an effort to reduce added sugar intake, they will seek out premium products with no or less added sugar. The cold-brewing process, which works on coffee and cocoa beans and teas leaves, makes this possible.

Cold brew, also known as cold press, is beans or leaves brewed without heat. Cold brewing requires steeping in ambient- to cold-temperature water for a long period of time. The type of beans and leaves, the ratio of beans and leaves to water, the temperature of the water and the steeping time all impact the final product.

This is getting noticed and embraced by consumers.

Market penetration for cold-brew coffee rose to 21% in 2017 among those drinking coffee daily in the U.S., up from 15% in 2015, according the New York-based National Coffee Association. Data is not available for cold-brew tea or cocoa yet, but beverage analysts are projecting the two will be “hot” spots in 2018.

The key takeaways are:

1. Don’t let packaging prevent you from getting into cold-brew, milk-based coffee, tea and cocoa beverages. Offer them alongside chocolate milk.

2. Keep added sugars low, and avoid if possible. Communicate this on the package. Quality cold brew tastes great without sweetener.

3. Offer a seasonal/limited-edition flavor to entice shoppers to try. It’s not too late to make your debut with a cinnamon spice winter offering. It works in coffee, tea and cocoa.

4. Embrace a fruity, milk infusion. Cold-brew coffee, dairy and coconut is a great combo. Cold-brew tea, dairy and berries works, too. Cold-brew cocoa, dairy and almost any layer of flavor makes for an amazing beverage. Think limited-edition offering to create excitement in the category and encourage purchase.

5. With value-added beverages, single-serve, eye-catching packaging is paramount. Co-packers can assist. (Link HERE for co-packing assistance.) There is a real opportunity to take a functional foods positioning with cold-brew, dairy-based beverages. I’ve recently become aware of some functional cold-brew coffee-milk beverages that will soon enter the marketplace. In the near future, they will be featured as a Daily Dose of Dairy. There’s a probiotic drink, an energy beverage and a meal replacement.

Thursday, August 3, 2017

Gen Z Knows Protein

Make sure you keep dairy proteins relevant to Gen Z, powerful young consumers who are now coming of age.

Protein…it’s the buzz word in most of the back-to-school product and promotional news releases I have been receiving the past few weeks. This protein comes from many sources and in many shapes and forms and is shaking up the food culture in America.

Gen Z, which is comprised of boys and girls born from the mid-1990s to the mid-2000s, is also increasingly a leading topic in my newsfeed. They were raised during a recession by parents who often stressed about money. They learned to appreciate eating family dinners at home, while at the same time they are an on-the-go generation that seeks out convenient, value-priced portable food options. They often opt to pack a snack rather than pay a premium while out and about.

They also know protein. Protein-rich foods have been an integral part of most of their life and this is likely to continue. They appreciate the nutrition, the energy and the satiation that protein provides. It’s important to keep dairy proteins relevant to these powerful young consumers who are now coming of age.

Based on the many Gen Z research reports I have read, here are five food facts about Gen Z and their influence on dairy foods innovations.

1. Gen Z grew up drinking yogurt.
Dannon’s Danimals drinkable yogurts debuted right around the time the first Gen Z’s learned to hold a beverage bottle. They’ve been drinking yogurt ever since and continue to appreciate this format. The time is right to offer new concepts that speak to their changing taste preferences and nutritional needs. This includes higher protein and caffeinated (for energy) products.

2. Protein bars replaced candy or granola bars in their lunch boxes.
You say tomato, I say tomahto…Millennial parents thought giving their kids a granola bar was a healthier choice than a candy bar. More often than not, this was not true. Both are loaded with sugar and not much else. Then entered the protein bar, the favorite go-to-snack for parents of Gen Z and eventually Gen Z’ers. Gen Z knows that choosing protein is smart. It’s always been a part of their life and they are open to trying new formats. Protein-powered ice cream, cheese snacks, puddings and cultured dairy are great portable concepts for this convenience-driven demographic. 
New Yasso Frozen Greek Yogurt Sandwiches are a product with Gen Z appeal. The portable protein treat come in Mint (mint frozen Greek yogurt between dark chocolate cookies) and Vanilla (vanilla frozen Greek yogurt between dark chocolate cookies) varieties. A 3-ounce sandwich contains 5 grams of protein from the Greek yogurt and added milk protein concentrate.

3. Soda machines were removed from their schools and school-provided lunches got healthier.Real-life nutrition education made its way back into the classrooms of Gen Z. Teachers and coaches influenced what snacks could be shared at birthday celebrations, holiday parties and after the big game. Gen Z learned to read food labels to make sure the snack met the criteria. They are saying goodbye to sugar—La Croix is their preferred carbonated beverage--and artificial additives. Dairy foods are real, whole foods.

4. Gen Z leans towards real foods to refuel and energize versus supplements and quick-fixes. Chocolate milk—especially protein-enhanced versions--for refueling resonates with Gen Z. Cold-brew lattes beat Red Bull hands down. 

5. They value authenticity, simplicity and sustainability more than customization and organic, but the latter two are still important. Environmental education has Gen Z asking critical questions about their food. Many of their schools have edible gardens, aquaponics and composting. They want to know who is growing their food and how, as well as the waste stream. This is a generation that only knows life with a recycle bin, maybe multiple bins to separate the various streams. They are attracted to sustainable food practices and foods from Mother Nature. Organic sounds nice, but it’s just another label, and Gen Z does not like labels. To them, the story is more important. They want transparency from farm to fork, which makes dairy very relevant.

Trader Joe’s, with its on-trend, lower-cost private-label products, resonates with Gen Z, a generation who was raised during a recession and understand the concept of value. The retailer recently rolled out Avocado Citrus Greek Whole Milk Yogurt. Known for its tart flavor and thick texture, Greek yogurt becomes even thicker and richer when made with whole milk and blended with buttery-soft avocados. This product is brightened with real blood orange concentrate and sweetened with cane sugar. A 5.3-ounce cup contains 11 grams of protein, 190 calories and 15 grams of sugar. It sells for sells for 99 cents.

Gen Z promises to be an enjoyable demographic to innovate for and market to. They are curious, adventurous and transparent, and they want their foods to be the same. It’s time to start brainstorming and getting creative for this group.

Want to learn more about Gen Z? Use this LINK to download a complimentary white paper from Millennial Marketing.